The ADDY© Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising worldwide. Sponsored by the American Advertising Federation(AAF), the ADDY Awards represent the true creative spirit of advertising by recognizing all forms of advertising, from all types of media, created by all sizes and types of entrants, from anywhere in the world. Last year, the addition of an international component expanded the ADDY Awards from a national program into a worldwide competition with over 60,000 total entries.

3-Tier Competition

The ADDY Awards are unique among all advertising creative competitions. It is the only competition that includes three rigorous levels of judging:

• Entries are first judged at a local level through competitions organized by more than 200 ad clubs affiliated with the AAF.
• Local winners then advance to 14 regional competitions.
• Finally, regional winners advance to the national/international finals.

Thus, ADDY Award winners truly represent “the best of the best of the best.” With the ADDY Awards, it is the size of the idea that matters most. Not the size of the organization that created the work or the size of the budget behind it. This distinction truly separates the ADDY Awards from virtually every other advertising competition.

To find out more about the ADDY Awards and how you can enter, visit: www.addycompetition.com

• 2010 ADDY Winners
• 2008 Winners Book
• 2010/2011 Category Changes
• 2010/2011 Addy Rules and Guidelines
• 2010/2011 Student ADDYs
• 2010/2011 Student ADDYs Frequently Asked Questions